Asos taps Celonis technology as online retailer looks to unlock full potential of its supply chain

Process mining specialist, Celonis, has announced an expanded collaboration with Asos involving its supply chain operations.

Through the Celonis Process Intelligence platform, Asos says it is connecting its end-to-end supply chain to provide full visibility, transparency and accountability, enabling reductions in process variation, increasing speed to market, and improving the customer experience.

“Asos is a prime example of how leading retailers can use Process Intelligence to transform their operations,” says Rupal Karia, General Manager for UKI and MEA at Celonis. “With Celonis, it gets unprecedented visibility into its end-to-end supply chain and can identify and act upon opportunities for improvement in real-time. Together, we’re unlocking the full potential of Asos supply chain to deliver faster, smarter, and more efficient operations at scale.” 

“With Celonis, we’ve connected our entire supply chain - from intake and inbound to outbound and returns - enabling teams to break down silos, streamline processes, cut costs, and deliver the latest trends to customers faster,” says Laurence Moore, Head of Strategic Projects, Supply Chain at Asos.

As part of its long-term digital transformation strategy, Asos is exploring ways to expand Celonis across multiple business functions, including purchase to pay, order management, IT service management, and warehouse management.

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.