Online alcohol B2B marketplace Provi appoints Qingqing Ouyang as Chief Product and Technology Officer

Provi, an online B2B marketplace for the beverage alcohol industry, has named Qingqing Ouyang as its new Chief Product and Technology Officer.

Most recently, she served as Chief Product and Technology Officer at OJO Labs. She previously held leadership roles at Main Street Hub (acquired by GoDaddy), Dell and Oracle.

“We are thrilled to welcome Qingqing to Provi and the broader total beverage industry,” says Taylor Katzman, Founder and CEO at Provi. “Her deep expertise, thoughtful leadership, and track record of innovation will strengthen our ability to deliver technology that simplifies and improves the day to day experience for distributors, retailers, suppliers, and control states.”

Ouyang will oversee the company’s product, design and engineering functions. She will focus on refining and scaling Provi’s digital solutions to address long standing industry pain points and drive greater value across the wholesale beverage alcohol ecosystem.

“Provi is addressing a real and persistent need across the beverage alcohol industry, and it’s clear the platform is delivering meaningful value,” says Ouyang. “I’m excited to build on that momentum by scaling our product and technology, building a world class product and engineering organisation, and delivering solutions that help our partners grow through operating more efficiently as well as making smarter business decisions.”

2025 RTIH INNOVATION AWARDS

Online marketplaces will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.