Warehouse orchestration and store inventory management firm GreyOrange appoints new CTO

GreyOrange has announced the appointment of Saurabh Gupta as Chief Technology Officer.

He will guide the company’s global product and engineering teams, accelerating development of its AI driven software solutions. His background includes executive roles at Apple, where he led software development for multiple generations of iPods and the first iPhone, and Amazon, where he built and launched its consumer robotics research group.

Gupta has also served as CTO and co-founder at robotics specialist, Wonder Workshop, and as CEO at AI healthcare innovator Koko.

“GreyOrange is deepening its leadership in physical AI - the intelligent orchestration of robots, people and systems - and we needed a CTO who’s been on the frontier of that journey,” says Akash Gupta, Co-founder and CEO at GreyOrange.

“Saurabh has built intelligent hardware from the ground up, developed autonomous systems at Amazon, and guided startups to category defining innovation. He brings exactly the kind of depth and vision our next chapter demands.”

“I’ve spent my career exploring how machines can extend human capability,” says Gupta. “GreyOrange is one of the few companies solving this problem at enterprise scale. Their innovation in warehouse orchestration and store inventory is unmatched, and I look forward to pushing the boundaries of AI in this space.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.