REWE Pay goes live offering users a one stop shop for collecting points, redeeming coupons and paying

REWE Group reports that users of its app can now, in addition to redeeming coupons and discounts at the checkout, also pay for their purchases.

In a LinkedIn post, Jörg Hirt, Chief Innovation Manager at REWE Digital, said: “This week, something went live that is more than a new feature in the app: REWE Pay. A dedicated payment system, integrated directly into the app – a single scan is all it takes to collect points, redeem coupons and pay directly. It couldn't be easier.”

“What impresses me about it: Consistently thought ahead, from the customer journey to the cost structure; Courageously implemented, despite complexity and existing solutions such as Apple Pay or Google Pay; Clearly positioned - independent, intuitive, data strong.”

He added: “I am pleased about such clear, strategic decisions - and the uncompromising implementation of them. It fills me with pride to be part of a company that not only plans innovations, but makes them a reality. Congratulations to all colleagues who have contributed to this. This is digital transformation in practice.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.