Entertainment complex Winter Gardens Blackpool connects with Boxbar Tech for roll-out of self-serve bars
Winter Gardens Blackpool, an entertainment complex in Lancashire, England, which includes a theatre, ballroom and conference facilities, has teamed up with Boxbar Tech to deploy four new self-serve bars, with go live taking place at the Betfred World Matchplay Darts tournament.
In a LinkedIn post, it said: “Taking just 30 seconds to order, pay for and pour two pints, these fast track bars, used alongside our traditional bars, will allow us to serve more customers faster than ever before. Being used for the first time at the Betfred World Matchplay Darts, the self-serve bars have enabled our team to shorten queueing time and serve more fans without them missing any of the action.”
It added: “With a simple and straightforward five step customer flow, the fully branded mobile bars will not only allow us to serve higher volumes at future gigs and events but also to elevate customer experiences across the entire venue.”
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Record breakers
Boxbar Tech recently teamed up with the The Warehouse Project and Live Nation Entertainment to deliver what is pitched as the biggest ever automated, self-serve bar deployment at any event or venue around the world.
On the eve of Parklife Festival 2025, Catfish and The Bottlemen brought a headline performance to Heaton Park, Manchester.
James Bott, Co-founder at Boxbar Tech, said: "Our one of a kind solution was on hand to speed up service, boost serving capacity and make sure fans spent less time queuing and more time having fun.”
“Two locations; seven brand new all in one Boxbar Container Bars (patent pending); ten x three Bank Units; 72 Points of Sale; 144 serving taps. Our system is built to perform at any venue, any terrain and any capacity. We’re changing the game for our clients, so what’s stopping you?"
2025 RTIH INNOVATION AWARDS
Automation will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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