OSY Group and SHARPAK agree partnership to apply coating technology on to packaging for soft fruits

OSY Group has agreed a commercial partnership to apply its technology on to packaging for soft fruits predominantly sold through UK supermarkets.

The collaboration with packaging manufacturer SHARPAK Aylesham aims to extend the shelf life of strawberries, raspberries, blackberries, blueberries and grapes.

OSY Group says that its antimicrobial coating enables food to stay fresh for longer by leaving microscopic pins on packaging surfaces which puncture and kill microbes, slowing the natural spoiling process that affects the produce within.

The partnership with SHARPAK comes after testing of the technology with commercial partners globally, independent laboratories and other facilities, which, according to those involved, has proven it to be food safe and compliant with the Food Contact Materials regulations for fresh produce.

SHARPAK, based near Canterbury in Kent, develops, manufactures and distributes the largest portfolio of packaging for fruit and vegetables in the UK.

Marc Braterman, Chief Executive at OSY Group, says: “We are extremely excited to announce our commercial partnership with SHARPAK, the key player offering the widest range available of packaging of soft fruits sold by UK supermarkets. Its packaging is also used for a broad cross section of fresh produce and other food categories, including meat and poultry.”

He adds: “Our coating technology, which is proven and ready for deployment in a variety of markets, is a huge and beneficial differentiator for food producers, retailers and consumers, as it reduces wastage and helps keep food fresher for longer. For some products, a one-day extension of shelf life can reduce food waste by up to 50%”.

“SHARPAK is an innovation leader in its market and is committed to enhancing sustainability for its customers. Likewise, we are a driver of innovation in food packaging technology, and we look forward to a successful partnership with SHARPAK while also taking our coating to other produce markets in the UK.”

Martin Taylor, SHARPAK Business Director, comments: “This partnership marks an exciting step forward in packaging innovation. Their antimicrobial coating fits seamlessly with our mission to deliver smarter, more sustainable solutions that meet the real-world needs of our customers.”

“Extending the shelf life of soft fruits directly supports waste reduction across the supply chain, a growing priority for the entire sector and the consumer. SHARPAK has consistently led the market in introducing new technologies in fresh produce packaging, and we’re proud to set the benchmark for innovation and performance in the sector. This collaboration is a natural next step in continuing to bring meaningful improvements to our customers and the wider industry.”

2025 RTIH INNOVATION AWARDS

FoodTech will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.