THG Fulfil follows automation investment with circular economy e-commerce specialist Huddled tie up

THG Fulfil, THG Ingenuity’s fulfilment and courier management solution, has announced a partnership with circular economy e-commerce group, Huddled Group.  

THG Fulfil will provide Huddled with fulfilment, courier management, and warehouse storage solutions, enabling it to offer fast and reliable delivery for its customers, including extending UK next-day delivery (NDD) cut-off to 1am, seven days a week.  

Huddled can also leverage the use of THG Ingenuity’s THG Studios facility, to assist in building live e-commerce solutions using AI technology combined with live presenters to deliver more frequent live sales broadcasts.  

Martin Higginson, Executive Chairman at Huddled Group, comments: "This partnership represents a step-change in our ability to deliver circular economy solutions at scale. THG Ingenuity's fulfilment capabilities rival Amazon's - something we've aspired to since we started this business. The ability to process orders until 1am for same-day delivery is a dream for any e-commerce retailer.”  

Tom Killeen, COO, THG Ingenuity, says: "Partnering with Huddled is a testament to THG Fulfil's world class fulfilment and courier management solutions. Our collaboration will empower Huddled to deliver a truly market leading customer experience, optimising their operations whilst leveraging our industry leading capabilities, including 1am same-day delivery."

"In addition, their approach to offering sustainable solutions to surplus stock allows us to talk to our clients and offer them a solution to an age old problem. A solution that reduces waste and maximises efficiency. This is about more than just logistics; it's about leveraging cutting-edge technology to unlock tangible commercial advantages and deliver unparalleled speed and precision."  

The news comes after THG Fulfil announced investment in automation solutions, including the installation of 430 Libiao T-sorting robots into its automated Manchester warehouse facility, a move projected to increase operational capacity by approximately 75%. 

2025 RTIH INNOVATION AWARDS

Automation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.