TikTok Shop UK hits one million followers milestone with focus on fresh, authentic, engaging content

TikTok Shop UK this week hit a milestone: one million followers on TikTok.

In a LinkedIn post, Chloé Ann Wilkes, Social Media and Content Manager - TikTok (E-commerce), said: “It’s been incredible to see the growth since I started running the channel 11 months ago. From spotting trends and filming content, to editing, posting and engaging with the community, it has been a hands on journey that has taught me so much about what makes TikTok tick.”

She added: “A big thank you to the amazing brands who have sent product samples and invited me along to your TikTok Lives. Those unboxings, try-ons, brand collaborations and launch moments have been a huge part of keeping content fresh, authentic and engaging.”

“I’m excited to keep the momentum going Here’s to the next million, even more viral moments and connecting people with the products they love.”

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.