Henrik Hällberg and Ola Schröder depart Sitoo and join WAIR as company expands into Nordic region

WAIR, an AI native platform helping retailers plan, forecast, and make decisions, has appointed Henrik Hällberg as Managing Director - Nordics.

He joins from 2024 RTIH Innovation Awards winner Sitoo where he served as Partner Manager.

In a LinkedIn post, he said: "After an incredible journey at Sitoo, it’s time for something new. Working with the amazing team there has been one of the most rewarding parts of my career. I’m proud of what we’ve built together and grateful for the friendships, challenges, and growth along the way.”

“Huge thanks to everyone who’s been part of the ride especially Jens Levin (Co-founder and CEO), Michael Meurlinger (CTO) as well as the partner and sales team, your support and passion have meant a lot."

He added: "Now, I’m excited to share that I’m starting WAIR Nordic together with Ola Schröder (who also joins from Sitoo, taking on the role of CCO), where we’ll be building and growing the business in the Nordics. In a time where speed, margins, and sustainability are critical, we’re helping fashion brands stay ahead with smarter, faster tools tested and proven in the real world.”

A WAIR spokesperson said: "We’re thrilled to announce our expansion into the Nordic region, led on the ground by seasoned experts Henrik Hällberg and Ola Schröder."

"Henrik brings deep knowledge of retail tech strategy and go to market execution, while Ola adds years of SaaS experience, key account leadership, and international business insight. Together, they’ll guide Nordic retailers towards smarter operations using our agentic AI tools Wallie and Suzie for autonomous demand forecasting and optimised inventory. With their leadership, WAIR is poised to deliver higher margins, streamlined supply chains, and tangible AI driven results across the Nordics."

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.