Carrefour wraps roll-out of AI assistant powered by Gemini across eight countries and 125,00 employees

A roll-out of AI.Carrefour, the France headquartered retail giant's conversational assistant powered by Gemini, has been completed across all integrated countries.

In a LinkedIn post, Olivier Gibert, Global Chief Technology Officer at Carrefour, said: "125,000 employees. Eight countries. One AI assistant. Our ambition: to simplify daily work, free up operational time, and bring AI directly to the teams on the ground. Not a tech showcase - a practical tool built to meet real business needs."

He added: "Each launch - in Spain, Poland, Romania and beyond - was a chance to connect with local teams, refine use cases, and measure impact, right where it matters. First batch of feedback is unanimous: “Fast”; “Useful”; “Intuitive”. Simple words. But they say a lot. Because AI only matters if it’s adopted, understood, and used to deliver value. This is just the beginning. Huge thanks to all the teams involved in this successful global deployment."

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.