Happy 30th: Milestone for Lowes.com as digital shelf now viewed as the heartbeat of modern retail
Lowe's Companie's Lowes.com e-commerce site is turning 30.
In a LinkedIn post, Alison Young, Director of DIY Engagement Planning, said: "Thirty years of innovation, resilience, and reinvention. That’s three decades of learning how to meet customers where they are - at home, on the go, or in-store -and delivering value with every click."
"This milestone is more than just a celebration - it’s a moment of anticipation of what's to come! The digital shelf is no longer just a channel - it’s the heartbeat of modern retail. And what’s next? Smarter tools. Seamless journeys. Personalisation at scale. And above all, continuing to grow with purpose."
"This week, we celebrated this milestone with the Lowe's cheer in both campuses and heard from our great leaders, Joe Cano (SVP Digital at Lowes.com) and Neelima Sharma (SVP - E-commerce and Omni Commerce Product & Technology). Here’s to the next chapter of growth, progress, and possibilities."
Welcome to the squad, @MrBeast 👋
— Lowe's (@Lowes) June 10, 2025
The world’s most followed creator has officially joined the Lowe’s Creator Network, and to kick things off we’re teaming up to build Beast City for Season 2 of Beast Games 🏗️
From everyday DIYers to the biggest names on social, the Lowe's… pic.twitter.com/wy4C27zIqu
2025 RTIH INNOVATION AWARDS
Online retail will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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