Western wear retailer Boot Barn renews exclusive buy now pay later partnership with FinTech firm Affirm

Boot Barn Holdings, the parent company of Boot Barn, Sheplers, and Country Outfitter, has extended its exclusive, multi-year partnership with Affirm, allowing consumers to continue using the latter’s solution to pay over time - both online at checkout across all three brands and in-store at over 450 Boot Barn locations in the US.

“Providing our consumers with a seamless shopping experience and flexible payment options is extremely important to our team,” says Jon Kosoff, Chief Digital Officer at Boot Barn.

“Given the success of our partnership with Affirm - particularly their ability to offer a range of plans tailored to our consumers’ needs, including longer-term options - extending the relationship was a natural next step. We’re excited to continue giving our consumers greater control, clarity, and convenience at checkout.”

“Boot Barn’s decision to extend its exclusive partnership with Affirm reflects the long-term trust we’ve built together,” says Pat Suh, SVP of Revenue at Affirm. “Its customers value quality, authenticity, and transparency - and that’s exactly what we deliver. By never charging late fees, hidden fees, or compounding interest, we’re proud to offer a smarter way to pay over time that meets them wherever they are - online or in-store.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.