Omar Touri departs DoorDash to join Simbe as Enterprise Solutions Engineer

Simbe, whose Store Intelligence platform includes the Tally autonomous shelf-scanning robot, has appointed Omar Touri as Enterprise Solutions Engineer on the firm's Product team.

He joins from DoorDash where he served as Associate Manager, Partner Integrations. His CV also includes stints at Costco Wholesale Canada and Deloitte.

“I wanted to be part of a team that’s pushing the boundaries of computer vision, robotics, and data intelligence. The chance to work on technology that directly connects physical retail stores to digital insights was too exciting to pass up," he says.

“At Simbe, we’re not just building features, we’re designing solutions that fuse computer vision, robotics, and data. Taking a complex technical challenge and translating it into something that drives measurable impact for retailers is exciting."

He adds: “My goal is to make our products smarter and more seamless, so clients can access actionable insights faster and with less friction.”

“I get energy from cross-functional teamwork - when engineers, designers, and customers bring diverse perspectives together, that’s where the best creative problem solving happens.”

"Welcome to the team, Omar! We've already noticed an incredible impact from you and can't wait to see what the future holds for you here," says Jake Lance, Director of TA at Simbe.

2025 RTIH INNOVATION AWARDS

Automation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.