Southampton FC connects with Boxbar Technology for fast serve bar roll-out in St Mary's Stadium

Ahead of the 2025/26 season, EFL Championship football team, Southampton FC, announced that Oak View Group had been appointed as its new food and beverage operator.

As part of a push to shorten wait times and deliver a world class food and drink offering, Boxbar Tech was selected to collaborate on improvements at The St. Mary’s Stadium.

In a LInkedIn post, Boxbar Tech said: “Alongside our partners at OVG, we are over the moon to now be live with two brand new fixed bar wall installations at the stadium: two fully branded fixed bar wall installations; ten points of sale; 20 high speed automated, self-serve taps; Integrated with Global Payments PoS and payment processing.”

It added: “Ensuring thousands of Saints fans spend less time queuing and more time backing their team. Exactly how it should be. We’ve loved seeing the reaction since the start of the season and would like to extend a big shout out to OVG for bringing us into the project. Here’s to keeping the Saints On Tap all season long.”

2025 RTIH INNOVATION AWARDS

Boxbar Tech is among the companies shortlisted at the 2025 RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

We received a record number of entries this year and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

Congratulations to all those who made it through the initial submission process!

It’s now over to our judging panel who will decide the winners to be announced at the 2025 RTIH Innovation Awards ceremony, taking place  at The HAC in Central London.

The event will be held on Thursday, 16th October and consist of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

To book your place at the 2025 RTIH Innovation Awards ceremony on Thursday, 16th October, click here.

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.