Game-based training firm Attensi joins LVMH La Maison des Startups acceleration programme

Attensi has been selected to join the LVMH acceleration programme, La Maison des Startups.

In a LinkedIn post, the company said: “This is a fantastic collaboration and a significant step in our mission to transform learning through gamified simulation training. Out of 2,000+ startups across 95 countries, only 13 were chosen to explore strategic collaborations with LVMH’s 75 iconic Maisons. We’re proud to be one of them.”

It added: “This milestone builds on our successful partnership with Sephora, and opens the door to an extraordinary ecosystem at LVMH’s Station F - the world’s largest startup campus. We’re excited to engage with fellow global innovators, contribute to high impact workshops, and connect with top-tier partners and entrepreneurs.”

Funding

Attensi recently secured in excess of $25 million in non-dilutive growth funding.

This was sourced from Ture Invest Partners, a direct lender in the Nordic region.

Trond Aas, Co-Founder and CEO at Attensi, commented: "This is great news for us as we invest further into our growth plans, particularly in the US market. There are several areas where the expected return on investment is very high.”

The company has been developing AI training solutions and simulations, including the launch of the agentic AI conversational training solution RealTalk.

It is backed by main shareholders Viking Growth and Lugard Road Capital. Founder Odd Skarheim still retains a role as a board member and investor. With offices in Oslo, London, Boston, Cologne and Gothenburg, clients include Circle K, Hiscox, YMCA, London Business School, Boehringer Ingelheim and KPMG.  

2025 RTIH INNOVATION AWARDS

Startups will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.