Oliver Baggaley joins Trigo from Ahold Delhaize to build autonomous physical store experiences

Oliver Baggaley has joined Trigo as Director of Autonomous Stores Success.

Last week, he left food retail giant Ahold Delhaize, where, based in the Netherlands, he spent the past five years, holding a number of roles, most recently Director Global Warehouse Automation.

In a LInkedIn post, he said: "After nearly five years driving innovation and warehouse automation at Ahold Delhaize, I’m excited to now focus on automating stores - the heart of the supermarket business. Many of the challenges are familiar - labour scarcity, efficiency - but this time solved with cutting-edge AI and computer vision to make shopping seamless."

"I’m especially energised by the chance to work on the tech provider side, while still partnering with top retailers like REWE Group, Aldi Nord Group, Tesco and Netto Marken-Discount to shape the future of food retail."

"Looking forward to building outstanding autonomous store experiences and scaling this momentum. Here’s to the next chapter in retail innovation."

2025 RTIH INNOVATION AWARDS

Autonomous stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.