E-commerce veteran Meghan Stabler named as Co-founder and Chief Marketing Officer at pricing ops firm alentr

alentr, a contextual AI pricing platform, has announced the appointment of Meghan Stabler as Co-Founder and Chief Marketing Officer (CMO).

Stabler, who previously held senior marketing roles at BigCommerce and ThriveCart, will spearhead the company’s marketing, partner management and brand strategy and help guide product alignment and direction targeting retail and enterprise buyers who are under pressure to modernise pricing operations.

alentr is preparing for its public debut at Web Summit Lisbon in November and is engaging with early investors to support accelerated market entry, hiring, and product development.

James Patmore, Co-Founder, says: “Retail is hyper competitive and retailers fully understand that a one size fits all approach to pricing is outdated. They know they need to modernise to solve the balancing act between enhancing profitability and generating consumer trust.”

“Meghan brings critical retail experience and vision we need to build alentr into a category leader. Her track record at BigCommerce helping scale the business to IPO and hundreds of millions in ARR, combined with her deep understanding of enterprise retail ecosystems, gives alentr an unparalleled advantage in this multi-billion-dollar market.”

Andy Vanags, Co-Founder at alentr, says: “Our mission is to make pricing execution instant, contextual, and intelligent. Meghan’s leadership in product marketing and go-to-market strategy ensures we can communicate that mission with clarity to retailers, partners, and investors. She’s already influencing how we shape the category narrative, and that will be critical as we scale.”

Stabler comments: “Retailers are tired of legacy ‘dynamic pricing’ that is slow, batch-driven, and disconnected from the realities of today’s hyper personalised market.”

“Those systems were built for another era where pricing could be managed in overnight runs, spreadsheets and stored in ERPs that are notoriously bad at handling pricing dynamically or contextually. alentr delivers contextual AI pricing that empowers enterprise retailers and their finance teams to protect margin, boost profit, and optimise sales. Our solution brings together live data, guardrails, and execution so that retailers can act instantly and consistently without risking margin leakage or brand value.”

“I joined alentr because this is not just about better pricing tech. It’s about defining a new standard for how retailers compete: intelligently, faster, and with pricing that aligns commercial goals, competitive pressures and customer trust.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.