Nfinite adds Mondelēz executive Celso Borges Shimabukuro to advisory board

Nfinite has announced the addition of Celso Borges Shimabukuro to its advisory board.

In a LinkedIn post, the company, which has developed a SaaS-based visual e-merchandising platform with tools for creating 3D images for e-commerce, said: “Celso brings a powerhouse blend of digital, commercial, and strategic leadership, most recently as Head of Digital Commerce Europe at Mondelēz, and previously as Global Head of Revenue Management at Lego, and VP & Head of eCommerce Europe at PepsiCo, where he tripled revenues and quadrupled profits.”

It added: “Across CPG giants and startups alike, Celso has consistently pushed the edge of what’s possible in e-commerce, digital transformation, and revenue strategy - from scaling omnichannel businesses to building breakthrough digital products with AI, AR, and beyond.”

He will advise the company as it expands its Visual Compliance Platform and data infrastructure for the next-generation of retail and AI applications.

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