Topshop taps Shopify platform for launch of European site with 23 countries lined up

Topshop has announced the roll-out of its dedicated European website, launching in 23 EU countries, including France, Germany, Italy and Spain. 

Built on Shopify, the site offers customers access to the latest collections across Topshop’s hero categories, including its cult denim, elevated tailoring, dresses, evening wear, footwear and accessories.

Michelle Wilson, Managing Director Topshop and Topman, says: “We're excited to bring Topshop directly to our European customers. Topshop is already available worldwide on Asos.com, but this new site gives our community access to our full brand experience.”

“Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign-up to our newsletter to stay up-to-date with fashion moments and product launches. We'll be adding new features to the site every month to make the experience even more engaging and convenient.”

The 23 EU countries as follows: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.

2026 RTIH Innovation Awards

Online retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.