Storfund taps ex-Worldpay, Barclaycard, NomuPay exec Justin Hanna for partnerships team

Storfund, a London headquartered FinTech that provides financing to e-commerce sellers on marketplaces, has appointed Justin Hanna to lead a newly formed partnerships team.

Storfund says that it has advanced more than $2 billion to e-commerce businesses globally, and is integrated with over 60 platforms. The new function will focus on embedding its product in payment providers, marketplaces and vertical SaaS platforms, enabling more platforms to offer embedded liquidity to companies alongside traditional credit products.

Oliver Whelan, Chief Revenue Officer at Storfund, says: “Over the past few years, we’ve worked tirelessly to demonstrate the real impact our liquidity layer delivers for both platforms and the businesses that rely on them. As platforms look for new ways to drive growth, we’re seeing growing recognition that liquidity, offered alongside credit, is a powerful differentiator. Justin brings deep payments and platform expertise at a pivotal moment for the market.”

Hanna joins Storfund from NomuPay, where he held a senior leadership role and supported the company through its recent $40 million Series C funding round. Prior to that, he held senior positions at Barclaycard and Worldpay, where he led the launch of actuary.aero, an accelerated cash flow solution for the travel and airline sector.

He is also the co-creator and co-host of the podcast The Payments Shed. Earlier this year, he was recognised by Linkedin as one of the top 30 voices shaping the future of payments, banking and FinTech.

He says: “Most platforms have the same problem: the majority of revenue is generated by the top 20% of sellers - yet existing financial products are designed for the mass market. Storfund has identified this gap and built a solution that drives growth for platforms and their highest value sellers. Storfund has uncovered a layer of liquidity demand that traditional capital providers overlook, creating a compelling opportunity for platforms globally.”

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.