Clément Marchal ends ten year run at Sephora and starts a new chapter as Head of AI Solutions at LVMH
LVMH has appointed Clément Marchal as Head of AI Solutions. He joins from Sephora, part of the LVMH Group, where he served as Data Science & Artificial Intelligence Director. In a LinkedIn post, he said: “After ten wonderful years at Sephora, I’m very happy to share that I have started a new chapter as Head of AI Solutions at the LVMH AI Factory.”
He added: “This role continues my AI journey within the group, with a clear focus: supporting our Maisons in turning AI opportunities into impactful solutions that drive business value. A sincere thank you to the Sephora teams for ten years of trust, collaboration, and shared achievements. Thank you as well to the LVMH AI Factory team for the warm welcome, and to Gonzague de Pirey (Chief Omnichannel and Data Officer) and Martin Schoeller (Director LVMH AI Factory) for their trust as I begin this new chapter. Looking forward to what we will build together.”
TikTok Shop
Sephora recently announced its debut on TikTok Shop. Piloting in the United States from 19th September, its Drop Shop experience will feature exclusive monthly drops, showcasing curated products from some of Sephora's most popular partner brands. Each featured brand will have a dedicated moment to bring its products to life, tell its story and connect with new audiences.
Each drop will include teasers, interactive experiences, and creator led content, encouraging consumers to guess the brand in the spotlight. The experience will culminate in an official TikTok LIVE with a celebrity host, brand founders, and creators to unveil the featured products, answer audience questions, engage with viewers in real-time, and showcase products available for purchase on TikTok Shop during the LIVE.
“Beauty discovery has always been core to Sephora’s ethos, and the rise of social commerce and digital marketplaces have reinforced the need to evolve how we engage with our beauty lovers. We already have an incredibly active beauty community on TikTok, so we are excited to take the next step and pilot the Sephora Drop Shop on TikTok Shop. This platform gives us a new way to interact with our existing customers, while extending our reach to a highly immersed beauty audience. Importantly, the launch signifies a natural progression in how we continue to lead and innovate in beauty retail,” said Artemis Patrick, President and CEO at Sephora North America.
Products featured in each monthly drop will launch exclusively through Sephora's TikTok Shop, with select items later rolling out to Sephora.com, in selected Sephora stores or through other retail partners. During the exclusive launch window, customers will still be able to preview the products on the Sephora site ahead of their wider availability.
“TikTok Shop is a powerful extension of our global digital strategy and our commitment to meeting clients wherever they discover beauty. By approaching this launch with a test and learn mindset, we are not only scaling our retailtainment model in the US, but also gathering critical insights to inform our digital innovation and future roll-out across our global network,” said Anca Marola, Global Chief Digital Officer at Sephora.
“We’re thrilled to welcome Sephora to TikTok Shop. This launch brings together Sephora’s leadership in beauty discovery and curation with TikTok Shop’s unique ability to inspire and connect communities through entertainment, creators, culture and commerce. Together, we’re creating a new, more engaging journey from discovery to purchase, by reimagining how beauty lovers experience and shop their favourite brands," commented Bianca Sing, Global Head of Strategic Brand Partnerships at TikTok Shop.
