The first step in a much bigger journey as Frasers Group switches on first D365 WMS warehouse
Frasers Group, whose brands include Sports Direct, House of Fraser, and Flannels, reports that Antrim in Northern Ireland has become the first of its warehouses to go live with a Microsoft Dynamics 365 warehouse management system (WMS).
In a LinkedIn post, Jakob Vestergaard, Product Manager - Warehouse at Frasers Group, said: "Two years of work. One major milestone. We're live. As the first warehouse in the group to adopt D365 WMS, Antrim marks an important milestone in our wider warehouse transformation journey."
"Over the last few years, Frasers Group has invested heavily in elevating our stores. This programme is about taking the next step by elevating the warehouse operations that power them, creating a more scalable, visible and consistent platform to support our stores, brands and customers. This achievement would not have been possible without the dedication of teams across the business and our partners."
He concluded: "Go live is a major achievement, but it isn't the end of the story. Over the coming months we'll continue working with our warehouse teams, Microsoft, Binary and InterRadish to refine the solution, introduce additional capabilities and build out the global warehouse template that will support future warehouse deployments across Frasers Group. This is the first step in a much bigger journey. Looking forward to what comes next."
2026 RTIH Innovation Awards
Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
