AliExpress and YouTube expand affiliate partnership to four more markets following launch in South Korea
AliExpress has announced a partnership that brings its global product selection into YouTube’s creator ecosystem, giving eligible creators access to various products to feature in their content, along with new commission earning opportunities.
Following the launch of the collaboration in South Korea in March, the partnership will expand to four markets: the United States, Brazil, the United Kingdom and Germany. Further expansion will take place in phases, in line with the roll-out of YouTube’s affiliate programme in new markets.
With YouTube's recent extension of its Shopping Affiliate Programme to eligible creators in Germany and the United Kingdom, the partnership will connect participating creators not only in Europe but also eventually worldwide with AliExpress's product offerings. A particular focus is Brand+ - a dedicated selection of branded products from international and local brands.
Photo credit: Unsplash.
Creators can discover and select AliExpress products directly within YouTube Studio. The integration connects AliExpress products with YouTube's three major content formats - long-form videos, shorts, and livestreams - allowing creators to tag shoppable product recommendations across key moments of audience discovery and engagement.
They can explore AliExpress's products across categories such as consumer electronics, sports and outdoor, home and living, and lifestyle. Using data on bestselling and trending products, they can handpick items that resonate with their audiences. Viewers can link directly from YouTube to AliExpress to complete their purchases.
"Content and commerce are converging globally, and this partnership connects AliExpress's affiliate ecosystem with YouTube's creator ecosystem," says Eric Zhang, Vice President of AliExpress. "By enabling eligible products to be discovered and tagged across videos, shorts, and livestreams, we are creating a simpler path for merchants to work with creators at scale, and a more direct journey for consumers from product discovery to purchase."
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
