Debenhams Group launches new cash flow solution for marketplace partners in tie up with Storfund

Debenhams Group, which is home to Debenhams, Karen Millen, boohoo, MAN and PrettyLittleThing, has launched a new cash flow solution with the aim of giving its 30,000+ brand partners faster access to sales revenue as soon as orders are shipped.

Now live on Debenhams ahead of the Christmas trading period, Storfund’s Daily Advance solution allows partners to access their sales revenue daily, rather than waiting for the standard marketplace payment cycle.

Dan Finley, CEO at Debenhams Group, says: “Our marketplace-led strategy is built on creating an ecosystem where great brands can scale with us. As we grow our marketplaces, we want to make Debenhams Group the partner of choice for brands looking to reach millions of customers and accelerate their growth. Giving sellers faster access to their sales revenue gives them greater flexibility to reinvest in their businesses when they need it most - particularly as we head into peak Christmas trading. It’s another example of how we’re supporting our 30,000+ brands and making it easier to do business with Debenhams Group.”

Justin Hanna, Director of Platform Partnerships at Storfund, says: “Marketplaces have spent the last decade building better shopping, advertising, fulfilment and settlement experiences. Liquidity is the next frontier. When businesses have cash on hand to respond to demand, buy stock and invest in growth, that benefits the entire marketplace. Embedding Daily Advance within Debenhams gives sellers greater control over their cash flow at a crucial point in their growth.”

Debenhams Group launches new cash flow solution for marketplace partners in tie up with Storfund

2026 RTIH Innovation Awards

Online marketplaces will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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