Fast fashion online retailer Asos appoints Nick Goodchild as AI and Creative Studios Director
Asos has announced the appointment Nick Goodchild as AI & Creative Studios Director. He will lead AI Studios, a cross-functional programme exploring how AI can complement existing studio expertise to create richer, more personalised shopping experiences. His role will also include implementing the use of AI across creative content production, with the aim of enabling the online retailer to create inspiring and engaging content for customers.
Goodchild joins from PVH, where he spent eight years at Tommy Hilfiger and most recently served as Vice President, Brand Transformation and Studio. During his time there, he led the brand’s global AI taskforce, helping to explore how emerging technology could support creative and studio operations.
Vanessa Spence, Executive Vice President, Creative at Asos, says: “Nick brings a rare combination of creative leadership, studio expertise and practical experience of using AI to transform content production. As we continue to strengthen our Stylist proposition and bring our personalised fashion offer to life, his perspective will be invaluable in helping us unlock new creative possibilities while strengthening the speed, scale and impact of our work.
Goodchild says: “We’ve always stood out for our creative energy and ability to connect with fashion lovers in a relevant and engaging way. I’m excited to join the team and explore how AI can enhance that creativity, giving the team new tools, enabling smarter ways of working and helping us create even more inspiring content for our customers.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
