refurbed, a European online marketplaces for professionally refurbished products, has announced plans to officially launch in the UK this November. 

The expansion marks the next stage in the company's European growth, having surpassed €3 billion in cumulative marketplace sales (GMV), served more than five million customers and achieved EBITDA profitability in 2025.

Founded in Austria in 2017, refurbed now operates across 24 European markets and secured €50 million in investment in October 2025 to support its growth. 

Peter Windischhofer, Co-Founder and CEO at refurbed, comments: "We started refurbed in 2017 with a belief that buying refurbished shouldn't mean compromising on quality. Nine years on, we've served more than five million customers and shown that there's a real business opportunity in giving great products a second life."

"The UK is an exciting next step for us. People are increasingly questioning whether they really need to buy new, particularly when there are better value alternatives available. But there's still work to do in changing perceptions of refurbished products."

"We want to show that refurbished isn't just about phones and laptops. From coffee machines to everyday household essentials, there's a huge opportunity to change how people shop and make buying refurbished feel just as natural as buying new."

2026 RTIH Innovation Awards

Sustainable retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2026 shortlists and finalists here.

We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.

Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. 

The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.