Tata Consumer Products GB enlists THG Ingenuity for DTC digital journey and community engagement support
THG Ingenuity has been selected as the strategic e-commerce partner in the UK for Tata Consumer Products GB and its tea and wellness brands teapigs, Good Earth and Organic India.
The tie up will involve: THG Commerce will design, build, and host branded direct-to-consumer websites with a view to providing an intuitive, engaging shopping experience for consumers. THG Fulfil will manage end-to-end fulfilment and customer service operations, ensuring a reliable, efficient delivery experience for retail consumers and trade partners alike. And THG Studios will provide dedicated creative services to support the brands’ digital marketing.
Darren Rajanah, Chief Revenue Officer, THG Ingenuity, says: “We are proud to have been appointed by Tata Consumer Products GB. The collaboration is a true end-to-end partnership, bringing together our integrated commerce, fulfilment, and creative capabilities to deliver an exceptional, seamless experience for their consumers. We look forward to working closely with the Tata team to support their long-term growth ambitions.”
Mat Bird, Marketing Director at Tata Consumer Products GB, comments: "Our brands have been built on quality, trust and strong connections with consumers. Whether consumers discover our brands through retailers or engage with us directly online, it is important that every interaction reflects the high standards our brands are known for. This appointment will help us strengthen the direct-to-consumer experience for teapigs, Good Earth and Organic India, complementing the excellent experience consumers receive through our valued retail partners while supporting the continued growth of our brands."
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
