Cycling apparel brand MAAP taps Bamboo Rose AI powered TotalPLM solution amid global growth push
Cycling apparel brand MAAP is adopting Bamboo Rose TotalPLM end-to-end to support its next phase of global growth. By bringing planning, design, product development, sourcing, and order management together on a single AI native platform, it says it will give its teams a single connected source of truth from concept to production.
As MAAP expanded globally, key workflows remained spread across multiple systems. A single product change required updates across three software platforms and multiple spreadsheets, creating unnecessary manual work, limiting visibility, and slowing collaboration across teams.
With TotalPLM, MAAP says it is replacing disconnected workflows with a unified platform that improves data accuracy, increases visibility, reduces manual work, and enables faster, more informed decisions as the business grows.
"Moving to TotalPLM gives our teams a single source of truth across the product lifecycle. We gain the visibility, accuracy, and automation needed to support MAAP's next phase of growth while giving our teams more time to focus on product innovation," says Erin Height, Chief Product Officer and Project Champion at MAAP.
"Growth shouldn't require more spreadsheets or disconnected systems," says Matt Stevens, CEO at Bamboo Rose. "By bringing planning, design, product development, sourcing, and operations together in our AI native TotalPLM platform, MAAP is building a connected foundation that gives every team the visibility they need to move faster and scale with confidence."
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
