The Estée Lauder Companies has announced a new partnership with Microsoft involving its cloud and data foundation and supporting the adoption of AI enabled capabilities across the business.

The tie up is a major part of The Estée Lauder Companies’ One Operating Ecosystem, which brings together shared platforms, connected data, and partners with the aim of enabling consistent, scalable, and effective execution across the enterprise.

A key initiative is harnessing the Microsoft platform to advance the company’s unified data platform. This foundation is the core enabler for AI and agility, connecting the company's data across brands, regions, channels, and functions to reduce duplication, enable reusable data products, and create more consistent access to data driven insights.

“As we continue to execute on Beauty Reimagined, we are building the future of consumer centricity, in our products, experiences, commerce, and more,” says Brian Franz, Chief Technology and Transformation Officer, The Estée Lauder Companies.

"Our partnership with Microsoft, in addition to the other strategic partners in our One Operating Ecosystem, is powering our teams with the capabilities to ultimately deliver more relevant, personalised experiences that meet consumers’ evolving needs. These enhanced capabilities will help us drive sustainable growth, improve productivity, and support margin expansion, creating capacity to reinvest into our enterprise to serve our consumers.”

“The future of the beauty industry will be shaped by organisations like the Estée Lauder Companies that connect data, people, and AI responsibly,” says Deb Cupp, EVP and Chief Revenue Officer, Microsoft. “Our expanded collaboration will help turn insights into action at scale, from empowering employees to modernising product development and delivering more meaningful consumer experiences.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

Check out our 2026 shortlists and finalists here.

The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event will consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.