Gopuff has launched a new drop feature offering high demand, limited quantity products at a set time, delivered in as fast as 15 minutes.

The first drop brings Pokémon Trading Card Game packs to the platform, giving collectors across the US access to some of the hobby’s most sought after cards alongside their groceries, snacks and everyday essentials. Beginning Friday, 6th November, Gopuff will release select Pokémon Trading Card Game products through limited weekly drops for six weeks.

Since the category debuted on the platform, trading card sales have climbed 335% from Q4 2025 to Q3 2026.

“Our goal is to make Gopuff the fastest way to get the internet’s most wanted products,” says Tyler Stewart, Head of Marketing at Gopuff. “Our new drops give people something to look forward to, from the anticipation to the reveal, with a few surprises along the way. And the best part? No lines, no waiting for shipping. Just the products you want, delivered in minutes. We’re excited to continue building on this experience, with more iterations to come.”

2026 RTIH Innovation Awards

On demand delivery was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.