Georgia Cook is starting a new position as Head of AI Enablement at Boots UK.

She has been with the retailer for almost eight years and moves up from the role of Digital Analytics Manager.

TikTok Shop

Boots UK recently kicked off a TikTok Shop pilot, in partnership with THG Commerce, involving a curated selection of No7 skincare and beauty products. Further brands and products are set to launch over the coming months.

Paula Bobbett, Chief Digital and Data Officer at Boots, said: “Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust. This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives.”

Daniel Callaghan, Business Development Manager at THG Ingenuity, said: “Boots' debut on TikTok Shop is a testament to the growth and development that the platform has seen over the last few years. This forms part of Boots’ wider ambition to create more connected customer experiences and bring beauty content, product discovery and purchase closer together. Through the platform, it aims to reach new audiences, while giving existing customers greater choice and flexibility in how and where they shop. Huge move, and well done to everyone involved.”

2026 RTIH Innovation Awards

AI was a key focus area at the 2026 RTIH Innovation Awards.

Check out our winners here.

The awards celebrate global retail technology innovation in a fast moving omnichannel world. Our winners were revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

The event consisted of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.