Aussie OMS specialist Fluent Commerce bags A$46 million in funding from Bain Capital
Fluent Commerce, an Australian order management systems company whose customers include Prada Group, L’Oreal, Kingfisher, LVMH and JD Sports, has secured A$46 million in new funding from Bain Capital. It says that the investment will support global growth, and enable customers to scale faster with new AI powered capabilities in its Fluent Order Management offering.
Fluent Commerce CEO Graham Jackson says: “Our goal is to serve our customers with real-time data to enable them to remove profit leaks and to grow. Whether it’s into a new market or launching a new brand or experience, we provide the decision-making engine for AI ready commerce operations. This investment from Bain Capital enables us to supercharge our international growth and become the AI powerhouse for global brands.”
Paul Kennedy, Partner at Bain Capital, says: “We are excited to partner with Fluent Commerce as it accelerates its global expansion. Fluent has built a best-in-class order management platform guided by a proven management team, a focused customer first strategy, and technology leadership that has earned the trust of leading global brands. Our conviction in the company is grounded in our global technology investing experience, which we will continue to apply as we support its ongoing growth.”
The transaction was advised by Neu Capital. Managing Director at Neu Capital, Cyrus Church, says: “Fluent Commerce is a fantastic Australian success story. It’s been a pleasure arranging this capital as they continue to expand worldwide.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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