Danish fashion retailer Message connects the dots with Sitoo omnichannel technology

Sitoo, a cloud native PoS and unified commerce platform, has announced a new partnership with Danish omnichannel fashion retailer Message.

In a LinkedIn post, Sitoo said: “We have new friends! And they’re curators of stylish, accessible fashion across Denmark and beyond. Message is a Danish multi-brand fashion retailer, founded in 1980, offering clothes, accessories, footwear, and more. It operates both through physical stores and an online presence, bringing together Danish and international design under one roof. Message is known for combining trend, quality, and value in one place.”

It added: “In its work, sustainability and responsibility are more than afterthoughts. It requires its suppliers to commit to a code of donduct that protects labour rights, reduces environmental impact, and upholds animal welfare. It has made strides in sustainable denim, no-fur policies, and support of global initiatives to make fashion better.”

Message is using Sitoo’s technology to connect the dots between behind the scenes operations and the customer experience. It says that, by simplifying the systems behind the scenes, store associates can spend less time on admin and more time on helping customers.

Sitoo concluded: “We’re pleased to join hands with a brand that blends fashion, purpose, and community, and are excited for what comes next.”

2026 RTIH Innovation Awards

Omnichannel retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.