Kanzen Skincare and other brands prep TikTok Shop livestream event on London's Oxford Street

What is pitched as the largest TikTok Shop livestream event in Europe is set to take place this Friday (27th March) on London’s Oxford Street. Kanzen Studios alongside six other brands will be bringing the world of TikTok Shop into the Future Stores physical retail space.

The Future Stores venue will host continuous TikTok Shop livestreams - offering hours of shoppable, real-time content directly to online audiences. Passersby can catch the action through the windows, while QR codes on-site provide instant access to the live streams.

“Live shopping is redefining how people discover and buy products online,” says Matthew Bellingham & Päivi Korvela, Directors at Kanzen Studios. “By bringing TikTok Shop livestreaming into a real-world retail space on Oxford Street, we show what the future of shopping looks like, where social media, brands and commerce all come together.”

Engin Celikbas, Managing Director EMEA at Future Stores, comments: “Retail spaces are no longer just places to display product. They are becoming platforms for attention, content and conversion. This takeover shows what happens when a storefront becomes a live media channel, and why the next chapter of retail will belong to formats that blend physical presence with digital commerce.”

2026 RTIH Innovation Awards

Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.