InStore.ai appoints convenience industry veteran Kevin Farley as Chief Customer Officer

InStore.ai, a platform for frontline interaction intelligence in retail, has announced the appointment of Kevin Farley as Chief Customer Officer.

“Retail is full of insights, but too often, they don’t translate into action,” says Jay Blazensky, CEO and Co-founder at InStore.ai. “Kevin has built his career turning strategy into execution across some of the most complex retail environments. Just as importantly, he understands the human side of retail, that people are behind every transaction. As we continue to evolve from insights to execution intelligence, Kevin will play a critical role in helping our customers operationalise what they learn and empower their teams at scale.”

Farley brings convenience industry experience, having previously served as Chief Customer Officer at GSP, where he led strategic sales, customer success, and operational execution across retail clients. He was also Chair of the NACS Supplier Board (2022–2023), representing suppliers to the convenience industry and contributing to key advocacy initiatives. Most recently, he held the role of Chief Client Officer at W. Capra.

“At the end of the day, retail is human,” says Farley. “The conversations, the small moments at the counter – that’s where experiences are shaped and real loyalty is built. What makes InStore.ai different is its ability to bring those moments into focus and make them actionable. This isn’t just about more data, it’s about helping teams understand what’s really happening inside the store at a critical moment - the point of purchase. InStore.ai helps provide the tools for retailers and CPG brands to review and respond in real- time.”

He adds: “Retailers don’t need more complicated integrations - they need clarity and action. InStore.ai delivers something fundamentally different: visibility into frontline interactions and the ability to translate that into better decisions, stronger teams, and measurable results. I’m excited to help our customers turn everyday moments into meaningful performance gains.”

2026 RTIH Innovation Awards

Convenience retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.