Pinterest teams with creators as it announces launch of first shoppable TV series on Roku

Pinterest has launched its first shoppable TV series on Roku. A new series, Bring My Pinterest to Life, turns users’ inspiration boards into real-life makeovers, while integrating QR enabled shopping experiences that allow viewers to instantly explore and purchase featured products.

Produced in partnership with B17 Entertainment, the six-episode series follows creators Drew Michael Scott (@lonefoxhome), Caroline Vazzana (@cvazzana), and Tay BeepBoop Nakamoto (@taybeepboop) as they help participants bring their Pinterest boards to life - from room redesigns and wardrobe updates to gathering spaces and small business concepts.

Each episode features on screen QR codes linking to curated Pinterest boards. Viewers can save ideas, explore inspiration and shop featured items from brand partners including Wayfair and eos.

“It’s an entirely new way to move from inspiration to action, right from your living room,” says Nadine Zylstra, Pinterest’s Global Head of Editorial. “Bring My Pinterest to Life offers Pinterest fans and newcomers an exciting opportunity to see what’s possible, while giving advertisers innovative ways to partner with us and reach viewers at home and beyond our app.”

Alongside the show, Pinterest is also introducing a Bring My Pinterest to Life editorial feature with over 100 actionable boards to support projects such as planning a cross-country motorbike trip, starting a first woodworking project, getting a first tattoo, or launching a book club.

There’s also a movie night party brought to life by Verizon Fios Home Internet, plus shoppable and actionable boards, collaborations, and fresh content from top creators.

2026 RTIH Innovation Awards

Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.