Amish Mehta swaps Head of SEO position for Director of AI and Agentic Commerce at Boots UK

Amish Mehta has stepped into the role of Director of AI & Agentic Commerce at Boots UK.

He has been with the retailer for just over two years, having joined from Currys, and was previously Head of SEO.

In a LinkedIn post, he said: “AI is transforming how people discover, shop, and engage with our brand. At Boots, I’m focused on exploring AI powered discovery, smarter customer journeys, and embedding AI across our teams to drive impact and productivity.”

He added: “Grateful to work with brilliant colleagues across Digital, Data, Marketing, Commercial, and Technology. Early days, but excited to learn and build as AI shapes how people interact with our brand. Thanks to everyone who’s supported me along the way and excited for the journey ahead.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.