German retailer REWE announces Drive&Go pick up service launch with two pilot stores up and running

REWE, a supermarket chain in Germany and the main brand of REWE Group, has launched a new Drive&Go pick up service in two pilot stores

In a LinkedIn post, Clemens Uwe Bauer, Director of E-commerce at REWE, said: “Your purchase. In three minutes. Without getting out. With Drive&Go, we are launching our new drive-in pick-up service. The first two pilot stores have been launched in the West, with a third to follow.”

Customers can order online, select a time slot, drive to a store, scan a QR code and the order will be delivered to their car within three minutes.

Bauer commented: “Sounds like a nice feature? It's more time for you and for us the next step in our omnichannel strategy. E-food is diverse. And the numbers prove us right: If customers also use an online channel, they reward us with loyalty. Omnichannel is not a buzzword, it's the business model.”

“Retailers often discuss the last mile. The Drive&Go in Euskirchen shows: E-food is not only home delivery, but also smart handover on site. We pilot, learn, scale - and consistently expand the technological infrastructure for this.”

2026 RTIH Innovation Awards

Omnichannel retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.