M&S purchases 11,000 Microsoft 365 Copilot licences to equip employees with AI and Agentic AI tools

M&S reports that it is giving its store managers and support centre colleagues AI and Agentic AI tools, with the aim of making tasks like accessing data and analysis quicker and simpler, freeing up time to focus on customers and colleagues.

The retailer is purchasing 11,000 Microsoft 365 Copilot licences, supported by a training and development programme. A partnership with Microsoft is supporting the use of AI at scale across the organisation.

M&S CEO Stuart Machin says: “We’re already embedding AI across M&S - supporting stock forecasting and ordering, generating marketing materials, and powering a colleague help hub with AI agents. Now 11,000 colleagues will have AI support at their fingertips, pulling together summaries from multiple sources and giving them the data, analytics and insights they need in seconds.”

“As we reshape M&S for growth, scaling the use of AI is central to our technology transformation and today's announcement is just one of the steps forward on that journey."

Nicole Ritchie, Clapham Common Store Manager, who has been using Microsoft Copilot, says: "I already love using AI in my daily tasks. Every morning I ask Copilot to pull together my morning huddle and shift handover notes.”

“I can't wait to see how Microsoft 365 Copilot will take this to the next level, using data and information from different sources to focus on clear actions and talking points, all ready for me to share with my team. This will free up more time to spend with my team serving our customers."

Darren Hardman, CEO, Microsoft UK & Ireland, comments: “It’s great to see M&S driving AI powered transformation of the retail sector. By putting Copilot into the hands of the people closest to its customers, it is turning store data into clear actions and insights, enabling teams to spend more time delivering exceptional service to customers on the shopfloor.” 

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.