UK-based online marketplace OnBuy ramps up European roll-out with eight new markets

UK founded online marketplace, OnBuy, is accelerating its European expansion, launching eight new markets across Sweden, Norway, Denmark, Poland, Hungary, Romania, Czech Republic and Switzerland.

Cas Paton, CEO and Founder at OnBuy, says:“Across Europe, retailers are looking for new ways of doing things. They’re tired of marketplaces that compete with them, squeeze margins or move goalposts. We are proving that a different approach works, which is clearly reflected in the growth we’ve experienced.”

“OnBuy is the only marketplace giving customers real cash rewards on every purchase. It boosts repeat purchases, grows lifetime value and gives sellers a competitive edge from day one, which is something retailers simply don’t get anywhere else. This new phase of expansion brings us closer to a truly pan-European marketplace built on fairness, transparency and growth.”

He concludes: “For retailers, it’s a chance to establish themselves early as we continue reshaping the e-commerce landscape.“

2026 RTIH Innovation Awards

Online retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.