Levi Strauss & Co. enlists Raspberry as its creative partner to support company's design processes

Levi Strauss & Co. is working with Raspberry AI, a generative AI platform for fashion creatives.

In a LinkedIn post, Cheryl Liu, Founder and CEO at Raspberry AI, said: “Levi Strauss & Co. is now officially a Raspberry customer.”

“An iconic brand founded in 1873 in San Francisco - initially worn by cowboys and Gold Rush miners building the American West to cultural icons like James Dean, Elvis Presley, and Marlon Brando to generations of creators, dreamers, and rebels. Thank you for choosing and trusting us as your creative AI partner to support your design processes.”

Tobias Caterer

Last year, we reported that Tobias Caterer was starting a new position as EMEA Strategic Accounts Lead at Raspberry AI.

He was previously at Marks & Spencer where he spent just over five years, most recently serving as Digital & Technology Open Innovation Lead.

In a LinkedIn post, he said: “After five years at M&S, the time has come to say goodbye. Having met over 2,500 startups during my tenure in the innovation team, I've decided to join a scale-up which is revolutionising the retail design industry.”

He added: “I'd like to thank Cheryl Liu for giving me this fantastic opportunity, but equally, Daniel Himsworth (Head of Digital & Technology Innovation at M&S) and Jamie Moore (COO at M&S) for supporting my time at M&S and providing mentorship over the years.”.

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.