Online retailer B2C Distribution enlists Ecommpay as it seeks smooth, reliable payment journeys

B2C Distribution, an online retailer of wetsuits, technical water sports equipment, equestrian products and lifestyle clothing, has announced a payments partnership with Ecommpay.

Roy Blokker, Head of Strategic Sales at Ecommpay, comments: “B2C Distribution depends on smooth, reliable payment journeys across multiple e-commerce brands, and checkout performance will be critical for its future expansion plans.”

“The company’s previous setup involved multiple parties in the payment chain which undermined their growth plans. We have delivered greater visibility and more flexibility in a true partnership, working seamlessly with in-house developers and the highly tailored systems of its bespoke e-commerce environment.”

Lyndon Davis, Finance Director at B2C Distribution, says: “The Ecommpay team gave us the ability to work closer to the source when improvements or fixes were needed. Everything felt more flexible - if we needed something done differently, whether that was reporting or how something was handled operationally, there was a willingness to work with us.”

“Many of our customers shop on mobile devices, where purchases are driven by speed and convenience, so express checkout options were an absolute must for us. Ecommpay worked closely with us to develop a solution that now performs well across all our sites.”

“The collaboration is a genuine working partnership, with open dialogue, clear expectations and a shared focus on improving the customer experience. We now have a payments setup that is stable, flexible and built to evolve. Just as importantly, we have a partner relationship based on honesty, responsiveness and shared goals.”

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.