Former Carrefour exec Roberto Parrotto bags IT Manager - Intelligent Automation role at Campari Group

Roberto Parrotto is starting a new chapter in his career as Global IT Manager - Intelligent Automation at Campari Group.

In a LinkedIn post, Parrotto, whose CV includes stints at Lonza and Carrefour Italy, said: "Becoming part of a company that is not only a successful global player, but also a true symbol of Italian excellence and Milanese heritage, makes me genuinely proud. Campari is a brand with a remarkable history, rich culture, and a constant drive for innovation, and I can't wait to give my contribution."

He added: "In this new role, I look forward to leading intelligent automation initiatives on a global scale, supporting Campari’s growth through technology, innovation, and passion. A sincere thank you to everyone who has supported me along the way. I can’t wait to see what we’ll achieve together."

Carrefour

Carrefour has introduced an AI powered grocery shopping service on ChatGPT, becoming the first major European retailer to integrate its full product offering directly into the platform.

Users in France can now interact with ChatGPT to find recipes, check product availability, build a shopping basket, and select delivery options before completing their purchase on Carrefour’s e-commerce platform.

"Carrefour is targeting France's 26 million ChatGPT users with this integration. That's a massive new storefront that lives inside a chatbot," says Max Sinclair, Founder and CEO at Azoma.

"This is agentic commerce in action. AI handles meal planning, dietary filtering, and basket building on behalf of the shopper. No search results pages. No shelf placements. ChatGPT curates the entire basket through conversation. Carrefour's AI already uses purchase history to personalise recommendations. The longer shoppers use it, the more it learns their preferences, and the harder it becomes for new brands or retailers to break in."

He concludes: "The shift from search and scroll to ask and buy is accelerating. If you're a brand or retailer selling in European markets, when a shopper asks ChatGPT what to buy for dinner tonight, are you part of the answer?"

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.