Durham Brands boosts warehouse operations with Infios Warehouse Management solution deployment

Durham Brands (DBA Gimme Beauty), a hair accessory company in the US, has deployed the Infios Warehouse Management solution.

Following the implementation, it reports that it exceeded its December peak forecast by 170% - the largest month in company history - while nearly doubling throughput from 10,000 to 19,000 cases per FTE without adding labour. It also achieved 98.5% inventory accuracy and recorded zero audit errors for the first time ever. 

“This strategic move was more than a system upgrade, it was a meaningful shift in how we operate. We scaled through our biggest volume surge in company history without adding labour, and we improved accuracy and created opportunities to promote from within. The impact continues to compound across the business,” says Jeff Durham, CEO at Durham Brands.

Durham Brands has experienced more than 30% year-over-year growth for several consecutive years, supplying retailers including Target, Walmart, Kroger and Ulta. As order volumes, SKU complexity and warehouse footprint expanded, the company outgrew its legacy warehouse management system, which relied heavily on manual processes and disconnected workflows across picking, packing and shipping. 

Through Infios WM, Durham Brands introduced system directed workflows across picking, license plating, lot control, and scanning, within a unified fulfillment environment. These capabilities eliminated manual steps, reduced mis-ship risk and improved real-time visibility across operations.

The system’s intuitive workflows and NetSuite integration have helped employees across the operation, including a hearing-impaired, Spanish speaking team member who now independently manages e-commerce fulfillment.

Durham Brands also strengthened inventory control and financial performance by moving to continuous cycle counting and improving lot visibility, enabling more strategic sourcing decisions and generating hundreds of thousands of dollars in tariff savings. 

“Durham Brands’ results demonstrate how intelligent supply chain execution can unlock new levels of performance at scale,” says Tim Moylan, Chief Growth Officer, Infios. “The team is now completing a full week of work in just three days while maintaining exceptional accuracy and throughput. This is exactly the kind of continuous optimisation and agility modern supply chains require to keep pace with growth.”

Durham Brands plans to continue investing in automation, data visibility and scalable infrastructure to support its next phase of growth.

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.