The Fresh Market gets digital as retailer revamps loyalty programme and overhauls mobile app

US grocery retailer The Fresh Market has announced a revamped loyalty programme and a newly redesigned mobile app as part of the company’s digital experience strategy.

It is relaunchning its loyalty programme under a new name, TFM Rewards. Shoppers can access their TFM Rewards profile through its first native mobile app, as well as the The Fresh Market website.

According to Chief Marketing Officer Emily Turner, the aim is to better meet guests’ expectations across both digital and in-store experiences.

“We are always challenging ourselves to do more for our guests,” Turner says. “TFM Rewards was redesigned to provide our loyal guests with more value, more personalisation and more engagement, making it easier than ever to shop at The Fresh Market. And with our new app, we’re giving both members and guests a more complete experience, with easy access to more deals, special offers and the engaging content that sets us apart.”

She adds: “Everything we do begins with our guests and our promise to make everyday eating extraordinary. These digital enhancements reflect that promise, helping us serve, support and celebrate our guests in new and thoughtful ways.”

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.