London based omnichannel fashion retailer AllSaints taps Impact Analytics AI powered solutions

AllSaints has selected Impact Analytics as a partner as it looks to modernise and scale its buying and merchandising operations, moving away from a legacy environment heavily reliant on spreadsheets, manual workflows, and fragmented decision-making.

By adopting AI native planning tools, it says it is aiming to streamline processes, improve forecast accuracy, and enable teams to focus on value added decision-making rather than data manipulation.

“One of the four pillars of our transformation is to become data driven and powered by AI,” says Alfie Meekings, Chief Transformation and Technology Officer at AllSaints.

“We have a great team, but they have to spend so much time manually pulling and analysing data. This partnership allows us to eliminate repetitive, low value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher-quality decisions to get the right products in the right places for our customers.”

The deployment will roll-out in phases to include: CortexEye for agentic AI native business intelligence; allocation and replenishment; markdown and promotional pricing optimisation; merchandise financial planning; assortment and range planning.

A core focus of the initiative is accelerating weekly trading cadence. Today, AllSaints’ Monday trading packs require teams to begin data collation as early as Sunday to gain clarity by Monday afternoon. With CortexEye, the complete Monday trading pack will be available by 8:00 a.m. Monday morning, broken down by department and team.

“We are excited to leverage agentic AI to empower our teams to do what they do best,” says Meekings. “Instead of losing valuable time preparing reports, we can start the week aligned, informed, and ready to act. I want our teams to log on and be told what’s happening across the globe in our brand and where we need to focus our energy, rather than having to seek out those answers.”

“Brands like AllSaints are at an inflection point where speed, clarity, and confidence in decision-making are critical,” says Prashant Agrawal, Founder and CEO at Impact Analytics. “This partnership is designed to replace fragmented spreadsheets with a unified, AI native platform and business intelligence solution that amplifies merchant expertise, accelerates planning cycles, and drives measurable impact across buying, pricing, and inventory decisions.”