Outdoor clothing and equipment retailer Mountain Warehouse makes BigCommerce powered online move

Commerce reports that Mountain Warehouse, a global outdoor clothing and equipment retailer, has launched a new composable e-commerce platform powered by BigCommerce.

This replaces a decade old custom built system. Founded in 1997, Mountain Warehouse operates more than 400 stores worldwide and serves over five million customers across key markets including the UK, US, Canada, Europe, Australia and New Zealand. The company designs and produces the majority of its products in-house, with the aim of offering affordable outdoor apparel and equipment for the whole family.

“Moving away from our legacy platform was critical to unlocking the next phase of Mountain Warehouse’s growth,” says Simon Neale, Chief Technology Officer at Mountain Warehouse. “With BigCommerce, we now have the flexibility to innovate faster, integrate best-of-breed technologies and focus our engineering efforts on delivering better customer experiences rather than maintaining core infrastructure.”

The new e-commerce experience is powered by a composable technology stack, including BigCommerce as the core commerce engine alongside: BigCommerce’s Catalyst frontend deployed on Vercel; Contentful for content management; Algolia for search and personalisation; Stripe, PayPal, Apple Pay and Google Pay for payments; Dotdigital for marketing automation.

“Mountain Warehouse’s launch demonstrates how enterprise retailers can move beyond the limitations of legacy systems,” says Andrew Norman, Senior Vice President and General Manager of International. “With a composable foundation, they’re able to innovate faster, scale globally and deliver more seamless customer experiences.”

2026 RTIH Innovation Awards

E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.