On-demand merchandise specialist FYUL taps TrusTrace supply chain data and transparency technology

TrusTrace, a specialist in supply chain traceability and compliance, has announced a partnership with FYUL, an on-demand merchandise platform representing Printify, Printful, and Snow Commerce.

FYUL works with brands including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin' Donuts, and operates across a broad network of suppliers and manufacturing facilities worldwide.

As regulatory requirements around supply chain transparency tighten, FYUL has selected TrusTrace to centralise compliance documentation, map its supplier network, and collect the data needed to meet emerging EU regulations.

"When you're producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real," says Isabella Holmgaard, Sustainability Director at FYUL.

“TrusTrace replaces hundreds of manual emails with AI validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency.”

"FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world's most recognised brands," says Shameek Ghosh, CEO and Co-Founder at TrusTrace. "This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We're proud to be the infrastructure powering that next step."

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.