Swedish grocery retailer ICA boosts promotions planning with RELEX Solutions technology roll-out

ICA, Sweden’s largest grocery retailer, is expanding its collaboration with RELEX Solutions to support end-to-end promotions planning across its operations. It will implement RELEX Promotions to improve evaluation, planning, and optimisation processes.

ICA operates approximately 1,300 grocery stores across Sweden, managing an assortment of roughly 200,000 SKUs through a centralised distribution model. Since implementing RELEX in 2018, it has improved forecast accuracy, while reducing inventory levels and safety stock.

It manages complex promotional activity that requires close alignment between demand signals and inventory availability. RELEX will strengthen ICA’s ability to plan, evaluate and optimise promotions while maintaining visibility into supply chain constraints.

“We are proud of what ICA and RELEX have accomplished together since 2018, and pleased to support their next phase,” says Jason Berry, Senior Vice President, EMEA, RELEX Solutions. “By connecting promotions planning with their existing forecasting and replenishment foundation, ICA will gain the visibility and control needed to optimise promotional effectiveness across their entire network. This expansion demonstrates the value of our unified platform approach.”

2026 RTIH Innovation Awards

Promotions planning will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.