Carrefour Israel gears up to roll-out 4,000 A2Z Cust2Mate smart shopping carts nationwide

Global Retail, a Carrefour Group franchisee, and A2Z Cust2Mate Solutions Corp., have agreed a five-year agreement, valued at approximately $50 million, to deploy 4,000 smart carts across Carrefour Israel stores, alongside a data, retail media and digital services collaboration.

The deal positions Carrefour Israel as one of the first retailers in the world to implement smart cart technology at this scale.

The roll-out is set to begin in the third quarter of 2026 across six Carrefour Israel flagship stores and includes end to end delivery of smart carts, charging infrastructure, software systems, as well as full implementation, training, and long-term support.

"We are proud to lead by pioneering smart cart technology at this unprecedented commercial scale," says Michael Luboschitz, CEO at Carrefour Israel. "The agreement signed is expected to generate for Carrefour Israel profits of approximately $35 million.”

“Deployment of the Cust2Mate smart carts in our stores will grant our shoppers an improved shopper experience, enabling them to enjoy personalised and targeted promotions and a quicker checkout, increasing the same store year on year sales, and improving our operational efficiency, resulting in profits estimated at an additional tens of millions of dollars.”

“The future of retail is fundamentally technological, and we are proud to be the leaders driving that evolution. This agreement is a strategic signal of our commitment to digital transformation. By deploying the A2Z Cust2Mate platform, we are establishing a new global standard for connected, data driven, and personalised shopping experiences that are engineered for scale."

"The nationwide deployment of our smart carts with Carrefour Israel marks a defining moment for the industry and reflects a strong level of trust in our platform, technology, and long-term vision," says Gadi Graus, CEO at A2Z Cust2Mate.

"By transforming existing retail infrastructure into a high performance digital ecosystem, we are not only enhancing the shopping experience, but also converting in-store traffic into scalable, recurring retail media and data monetisation revenue, establishing a powerful new profit engine and positioning A2Z Cust2Mate at the forefront of the next era of global in-store retail."

2026 RTIH Innovation Awards

Smart carts will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.